At Careem (Uber family), designed platform features for 15 MENA markets: video ads with measurable CPM outcomes, in-app brand lift studies, roadblock formats, and the Careem Recap year-in-review. Before that, took Gen AI products from 0 to 1 at Retentive Labs and designed fintech at Halyk Bank, Central Asia's largest bank.
Comfortable in the messy middle: ambiguous briefs, revenue targets, and design systems at scale. Prototype fast with Figma, Claude Design, Figma Make and Lovable.
Three monetisation projects across Careem's super app, built on one pattern: attach revenue to moments the user is already in, reuse what already exists, and put a business metric and a UX guardrail on the same scoreboard.
I was part of UX research to redesign the Wise transfer experience. All information in the case study is my own and does not necessarily reflect the views of Wise.
I was part of the app design team focused on transfers and worked on redesigning the bank account verification team interfaces.
I was a member of the research product team focused on improving B2B processes.
Moments from the work that felt worth sharing.
Conferences, panels, and meetups I’ve shown up for lately.
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