Begi Ismailova

Product Designer · Platform team

Super app serving 15+ markets across the MENA region, offering rides, delivery, grocery, and financial services.

I design across Discovery and Growth teams — focussing on activation and retention.

• Shipped video ads on the post-trip tracking screen (iOS/Android) with state-by-state hierarchy logic: +25% CPM, ~$200K incremental revenue, 90% completion rate across 15 markets — Care Contact Rate unchanged.
• Led in-app brand lift studies: +32% advertiser renewal, +30% revenue vs. generic ads, 1.7M users reached.
• Shipped a premium roadblock ad format on Rides and Quik, aligning Growth and Activities squads on shared state-priority rules: ~2× avg deal size, 100% utilisation, live in KSA and UAE.
• Contributed to the Aurora design system — authored specs and documentation for components reused across 22 verticals.

Product Designer · Gen AI

Consulting company focused on AI and big data.

• Designed AI-powered interfaces from 0→1, shaping Chattykb.ai (AI guest messaging for Hostaway users) and SigmaOne.ai (AI voice tool for MSPs). Built the SigmaOne landing page using Squarespace, optimizing user engagement and accessibility.
• Redesigned Codesquire.ai's landing page, increasing traffic by 22% and securing $120,000 in new investments.

Researcher

One of Central Asia's leading macaron providers, needing to optimize its logistics operations.

• Led research and usability testing, launching an MVP in 4 weeks, which cut development costs by 30%.
• Improving the digital experience helped secure a $100,000 investment, ensuring scalability for future growth.

Product Design Intern · Accounts & Transfers

The largest universal commercial bank in Kazakhstan, with branches in Georgia, Russia, Tajikistan, Uzbekistan and Kyrgyzstan.

• Introduced a new customer feedback system on the international transfers platform, reducing iteration cycles from 8 weeks to 3 weeks and improving satisfaction scores from 3.0 to 4.7.
• Optimized the verification platform, reducing processing time by 40% and cutting user-reported issues by 17%.

Product Design Intern · Gen AI

First tool that creates unique AI-generated product descriptions.

• Refined the integration page, increasing user adoption by 12%.
• Through early-stage research, helped accelerate development timelines by 20% for a faster product launch.